Agenda/Schedule

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The supplement market saw record growth of 14.5% in 2020, driven by obvious categories like immune health and multivitamins, but the story doesn’t stop there. Learn about the other pandemic-driven trends that led to this historic growth, including COVID-adjacent health conditions and a major disruption in sales channel dynamics. Most...

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Most brands are experiencing record demand, but what that means for deal making and investment is still evolving. Certain strategic players like Nestle and Unilever are doubling down on the category with multiple acquisitions, but the pharma universe is holding back. Venture and private equity investment activity is at an...

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Entering a post-COVID marketplace, there is an unprecedented number of owner-operated and family-run brands facing a complex growth landscape. In this discussion, William Hood & Company's Jill Staib and RoundTable Healthcare Partners Senior Partner Andrew Hochman will discuss the potential value of private equity for these brands, the various roles...

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The supplements industry has withstood many calls for updating DSHEA—the regulatory system that has on the whole liberated the industry to innovate and provide access to a self-care model that empowers citizens. But we are in a rare moment with a Democratic Biden administration and a pro-regulatory Democratic Congress, and...

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The single greatest asset the supplements industry has is the confidence and trust of the consumer. If we lose customer safety and quality, it’s game over. Staying in integrity with consumers is Job 1—made all the more difficult with the post-pandemic supply-chain problems laid bare. A dozen of the largest...

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NOW Health Group opened Amazon’s eyes to the array of untested, sub-par supplement products the online behemoth was selling. Jim Emme, longtime industry leader and president of NOW, reveals his perspective on how Amazon could clean up the supplements industry and ensure quality products—what the FDA, trade groups and industry...

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In a globalized world, confidence is paramount to sustain sales. Brands require it. Consumers demand it. The fate of the supplements industry relies on a successful, relationship between China and the U.S. A new collaboration between the world’s two largest economies is addressing quality standards, testing and certification and supply...

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Going into 2020 we were all talking about changing market dynamics and evolving consumer behaviors and relationships with health and nutrition. Then came COVID and altered the market further, many today wonder where this leaves us, what has changed, and what has remained the same. Join Eric Pierce from New...

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Immunity is of course the leading supplement category today. Other growing categories include adaptogens, stress, relaxation and sleep. How are supplement brands changing their retail and distribution strategies? How will channel strategies evolve in the industry? Trends research from PMDP offers a divergent and intuitive if complementary view from the...

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An omnichannel strategy is now more important than ever for successful brands – but how can e-commerce insights and data influence brick and mortar strategies and vice versa? Hear perspectives from an e-commerce and Amazon data expert, a brick and mortar retail expert, and a brand that has successfully bridged...

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We will close out the day with an interactive session to kvetch and congratulate on the crazy-mad year that was 2020. Catch the toss mic and have your say - say what you've been experiencing on the topic of Amazon, DTC and retail standards. This will be a moderated discussion...

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Share a meal and be inspired as we dive into the tools of conscious activism as a valuable framework needed to lead as an impactful business leader in today’s nutrition industry....

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Generational change is transforming the nutrition industry—from how consumers shop, buy, and pay to how they think about health, wellness, and their future. Accurately understanding how to navigate this generational change—particularly Millennials and Gen Z—is absolutely critical to the future of the industry and to drive dramatic growth.  Bestselling generations...

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Speaking the language of Gen-Z doesn’t mean Googling the latest slang, it’s about matching the message to the medium, mastering Instagram, talking TikTok and choosing not only the right influencer but the right plan for what the influencer can bring to your marketing. In this session, we’ll hear from Andrew...

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Gen-Z has been experiencing the world through a screen since their moms handed them an iPad to quiet them on long road trip. Those screens have since drawn them into video games as entertainment but as social life and a significant component of pop culture. Supplement companies from startups to...

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Raising cash to build a business is a challenge for every brand, but for entrepreneurs of color that task can be even more complicated. As one of few black leaders in the overwhelmingly white supplement industry, Naturade CEO Claude Tellis knows all about those challenges, and those complications, and in...

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Dr. Ken Redcross is a concierge physician and experiences a unique relationship with the supplement industry. As an MD, he bridges the world between mainstream medicine and nutritional intervention. As a Black man, he navigates a world where diversity is rare. In this conversation with NBJ Editor in Chief Rick...

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We will close out the day with an interactive session to kvetch and congratulate on the crazy-mad year that was 2020. Catch the toss mic and have your say - say what you've been experiencing on the the topic of the future of work post-COVID. This will be a moderated...

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• Event

• Service

Regeneration has two meanings. It refers to regenerating life on earth. And it refers to a new generation of humanity coming together to reverse global warming. A significant economic sector is agriculture. That puts a particular responsibility on proactive supply chain management and integrity. Supplements companies have a role to...

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Systems are complex, and any effort to improve the food system—for equity and diversity, for sustainability and biodiversity, for nutrition and health—quickly reveals the overlap of these issues. Julie Collins, founder of carbon neutral snack brand Moonshot and Planet FWD, a platform that aims to help other brands in sustainability...

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In herb cultivation, USDA organic certification is just a start. Leading brands and suppliers are turning toward Regenerative Organic Certification (ROC) or other regenerative programs to produce botanicals in a fashion that mitigates climate change. Herb Pharm farm manager Matt Dybala will share the 42-year-old supplement company’s proactive stance on...

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Joel M. Evans, M.D. is the co-director of the Institute for Functional Medicine’s (IFM) course on COVID-19 and the leader of the project to create the IFM Clinical Guide to Post-Acute Sequelae of SARS-CoV-2 (PASC)—also known as long or chronic COVID-19. Functional medicine, with its fundamental aim at finding root...

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Dr. Grace McComsey, VP of Research and Associate Chief Scientific Officer at University Hospitals (UH) Health System in Cleveland, Ohio, a network of twenty hospitals that serves over 1.6M patients will present the finds of a newly published study independently correlating the impact of Vitamin D and Vitamin K2 deficiency...

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