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NBJ Summit 2025

NBJ Summit 2025
Terranea Resort
Rancho Palos Verdes,CA
JULY 25-27, 2025

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Wednesday, July 16
10:00 AM - 10:45 AM
First-Timers Orientation: Navigate NBJ Summit 2025 Like a Pro
  • Wednesday, July 16:  10:00 AM - 10:45 AM
Navigate NBJ Summit 2025 like a pro! Join us for a pre-event virtual session to learn more about this year’s programming—from keynotes to breakouts—plus networking best practices and other event highlights to know before you go. NBJ Summit’s co-chairs will share preparation tips, key insights on how to make the...
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Co-Chair(s)
Bill Giebler
Content & Insights Director
Nutrition Business Journal
Co-Chair(s)
Jessica Rubino
VP, Content & Summits
New Hope Network
Speaker
Rick Polito
Editor-in-Chief
Nutrition Business Journal
Co-Chair(s)
Tom Aarts
Co-Founder
Nutrition Business Journal and NBJ Summit
Tracks: 
Monday, July 28
8:00 AM - 5:00 PM
One-on-One Business Networking Meetings
  • Monday, July 28:  8:00 AM - 5:00 PM
Tracks: 
Monday, July 28
10:00 AM - 12:00 PM
NBJ Summit Open Golf Tournament
  • Monday, July 28:  10:00 AM - 12:00 PM
Tracks: 
Monday, July 28
11:30 AM - 2:00 PM
Networking and Golf Activation
  • Monday, July 28:  11:30 AM - 2:00 PM
Tracks: 
Monday, July 28
1:30 PM - 3:30 PM
NBJ Summit Open Golf Tournament
  • Monday, July 28:  1:30 PM - 3:30 PM
Tracks: 
Monday, July 28
4:30 PM - 6:30 PM
Opening Reception
  • Monday, July 28:  4:30 PM - 6:30 PM
Tracks: 
Tuesday, July 29
7:00 AM - 11:00 AM
Specialty Coffee Station
  • Tuesday, July 29:  7:00 AM - 11:00 AM
Tracks: 
Tuesday, July 29
7:00 AM - 8:00 AM
Tuesday Breakfast
  • Tuesday, July 29:  7:00 AM - 8:00 AM
Tracks: 
Tuesday, July 29
8:00 AM - 5:00 PM
One-on-One Business Networking Meetings
  • Tuesday, July 29:  8:00 AM - 5:00 PM
Tracks: 
Tuesday, July 29
8:00 AM - 4:15 PM
Transforming Ideas into Art: Live Illustration by Annie Herzig
  • Tuesday, July 29:  8:00 AM - 4:15 PM
Join illustrator Annie Herzig as she transforms presentations into vibrant visuals in real time, capturing key points and quotes from the back of the audience. Her illustrated notes, shown on the projection screen, enhance engagement, simplify complex information, and boost memory retention. Visual content is processed 60,000 times faster than...
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Graphic Recording
Annie Herzig
Independent Illustrator
Annie Herzig Illustration
Tracks: 
Tuesday, July 29
8:05 AM - 8:50 AM
WHY We Transform: Charting the Evolution of an Industry
  • Tuesday, July 29:  8:05 AM - 8:50 AM
The dietary supplement industry stands at a pivotal crossroads demanding true transformation. This opening session frames this critical moment, tracing our journey from DSHEA to today's dynamic marketplace. We'll examine why transformation is essential for industry survival and growth, exploring how health advocacy has evolved alongside scientific advancements and technological...
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Co-Chair(s)
Bill Giebler
Content & Insights Director
Nutrition Business Journal
Co-Chair(s)
Jessica Rubino
VP, Content & Summits
New Hope Network
Co-Chair(s)
Tom Aarts
Co-Founder
Nutrition Business Journal and NBJ Summit
Tracks: 
Tuesday, July 29
8:50 AM - 9:40 AM
State of the Industry: NBJ Data & Trends Overview
  • Tuesday, July 29:  8:50 AM - 9:40 AM
Speaker
Bill Giebler
Content & Insights Director
Nutrition Business Journal
Speaker
Erika Craft
Market Research Analyst
Nutrition Business Journal
Tracks: 
Tuesday, July 29
9:40 AM - 10:10 AM
Refreshment Break
  • Tuesday, July 29:  9:40 AM - 10:10 AM
Tracks: 
Tuesday, July 29
10:10 AM - 11:05 AM
Policy & Power: What's at Stake and Who Decides?
  • Tuesday, July 29:  10:10 AM - 11:05 AM
A radical Makeover of Washington's political landscape promises change and challenge for the supplement industry as brands adn co-manufacturers react to a seeming double-edge sword in the ascension of outspoken anti-pharma nutrition advocate Robert F. Kennedy Jr. to the top spot in the Department of Health and Human Services. Panelists...
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Speaker
Douglas "Duffy" MacKay, ND
SVP, Dietary Supplements
Consumer Healthcare Products Association
Speaker
Miriam Guggenheim
Partner and Co-Chair of the Food, Drug and Device Practice
Covington & Burling LLP
Moderator
Rick Polito
Editor-in-Chief
Nutrition Business Journal
Speaker
Steve Mister, Esq.
President & CEO
Council for Responsible Nutrition
Tracks: 
Tuesday, July 29
11:05 AM - 11:35 AM
Bridging Nutrition and Healthcare: The Economic Imperitive
  • Tuesday, July 29:  11:05 AM - 11:35 AM
The divide between nutrition and health care isn't just scientific—it's economic, with profound implications for public health and business opportunity. Calley Means delivers a powerful analysis of the systemic challenges and this critical convergence, presenting compelling data demonstrating how nutrition-centered approaches reduce healthcare costs while improving outcomes. His perspective transcends...
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Keynote
Calley Means
Co-Founder
Truemed, Co-Author of Good Energy and Special Government Employee to the White House
Tracks: 
Tuesday, July 29
11:35 AM - 11:50 AM
Fireside Chat and Q&A with Calley Means
  • Tuesday, July 29:  11:35 AM - 11:50 AM
Keynote
Calley Means
Co-Founder
Truemed, Co-Author of Good Energy and Special Government Employee to the White House
Moderator
Jessica Rubino
VP, Content & Summits
New Hope Network
Tracks: 
Tuesday, July 29
11:50 AM - 12:10 PM
Fireside Chat with Senator Tom Harkin
  • Tuesday, July 29:  11:50 AM - 12:10 PM
A principal architect of the legislation that made the modern supplement industry possible, Tom Harkin holds a unique perspective on what the profoundly different politics of today mean for the brands and manufacturers. Harkin brings that perspective to a fireside chat with NBJ Editor in Chief Rick Polito, prepared to...
  • Education

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Moderator
Rick Polito
Editor-in-Chief
Nutrition Business Journal
Speaker
Senator Tom Harkin (retired)
Tracks: 
Tuesday, July 29
12:10 PM - 1:10 PM
Lunch and Meet & Greet with Calley Means
  • Tuesday, July 29:  12:10 PM - 1:10 PM
Tracks: 
Tuesday, July 29
1:20 PM - 2:00 PM
Transforming Healthcare: Integrative Approaches for the Future
  • Tuesday, July 29:  1:20 PM - 2:00 PM
The U.S. healthcare system has long operated on a reactive model of medicine. As we approach a pivotal moment in the evolution of federal healthcare policy, the nutrition industry—with its established holistic health perspective—is uniquely positioned to contribute to redefining American wellness beyond conventional healthcare boundaries. This expert panel will...
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Speaker
Amardeep Kahlon
Chief Executive Officer
DESIGNS FOR HEALTH, INC.
Moderator
Bill Giebler
Content & Insights Director
Nutrition Business Journal
Speaker
James LaValle, B.S.Pharm, CCN, NT, DHM, DHPh
Founder
Metabolic Code Enterprises, Inc. and Chief Science Officer of Life Time Inc.
Speaker
Lise Alschuler, ND, FABNO, eMBA
President-Elect
Sonoran University of Health Sciences
Tracks: 
Tuesday, July 29
2:00 PM - 2:20 PM
Rethinking Weight Loss: The New Paradigm of Body Composition
  • Tuesday, July 29:  2:00 PM - 2:20 PM
Weight loss is an outdated concept, and one that Ozempic brings to the forefront. These GLP-1 agonist drugs are producing astounding weight loss results for patients and significant opportunities for the dietary supplement industry, but at a significant cost to patients. In this powerful talk, framed within our healthcare transformation...
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Speaker
William Davis, MD
Chief Medical Officer
Realize Therapeutics Corp.
Tracks: 
Tuesday, July 29
2:20 PM - 2:40 PM
Spotlight: CEO Reflections
  • Tuesday, July 29:  2:20 PM - 2:40 PM
Speaker
Marc Washington
Founder & Executive Chairman
SuperGut
Moderator
Rick Polito
Editor-in-Chief
Nutrition Business Journal
Tracks: 
Tuesday, July 29
2:40 PM - 4:15 PM
Retail Revolution: Data-Driven Strategies & Innovation in the Supplement Marketplace
  • Tuesday, July 29:  2:40 PM - 4:15 PM
This comprehensive session provides the strategic market intelligence needed to stay ahead of retail disruption, capitalize on emerging distribution opportunities and connect with consumers along their increasingly complex supplement discovery journey. We’ll present NBJ's market intelligence and provide a platform for retail innovators from across the spectrum—Amazon leadership, TikTok-savvy perspectives...
  • Education

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Speaker
Blaine Streisand
CEO
New Chapter
Speaker
Brooks Powell
Founder & CEO
Cheers
Speaker
Ed Jones
President & Founder
Nutrition World
Speaker
Erika Craft
Market Research Analyst
Nutrition Business Journal
Moderator
Jessica Rubino
VP, Content & Summits
New Hope Network
Speaker
Lisa Brines, Ph.D.
Senior Compliance Manager | NA Regulatory Intelligence, Safety & Compliance Legal
Amazon
Speaker
Tuan Tran
Head of 3P Consumables Recruitment & Development
Amazon
Tracks: 
Tuesday, July 29
4:15 PM - 4:30 PM
Closing Remarks and Announcements
  • Tuesday, July 29:  4:15 PM - 4:30 PM
Co-Chair(s)
Bill Giebler
Content & Insights Director
Nutrition Business Journal
Co-Chair(s)
Jessica Rubino
VP, Content & Summits
New Hope Network
Co-Chair(s)
Tom Aarts
Co-Founder
Nutrition Business Journal and NBJ Summit
Tracks: 
Tuesday, July 29
5:00 PM - 6:00 PM
Welcome Reception
  • Tuesday, July 29:  5:00 PM - 6:00 PM
Tracks: 
Tuesday, July 29
6:00 PM - 8:30 PM
Welcome Dinner Featuring NBJ Awards
  • Tuesday, July 29:  6:00 PM - 8:30 PM
Tracks: 
Tuesday, July 29
8:30 PM - 10:30 PM
PQAA
  • Tuesday, July 29:  8:30 PM - 10:30 PM
Tracks: 
Wednesday, July 30
7:00 AM - 11:00 AM
Specialty Coffee Station
  • Wednesday, July 30:  7:00 AM - 11:00 AM
Tracks: 
Wednesday, July 30
7:00 AM - 8:00 AM
Wednesday Breakfast
  • Wednesday, July 30:  7:00 AM - 8:00 AM
Tracks: 
Wednesday, July 30
8:00 AM - 5:00 PM
One-on-One Business Networking Meetings
  • Wednesday, July 30:  8:00 AM - 5:00 PM
Tracks: 
Wednesday, July 30
8:00 AM - 8:15 AM
Opening Remarks: How We Transform
  • Wednesday, July 30:  8:00 AM - 8:15 AM
Co-Chair(s)
Bill Giebler
Content & Insights Director
Nutrition Business Journal
Co-Chair(s)
Jessica Rubino
VP, Content & Summits
New Hope Network
Co-Chair(s)
Tom Aarts
Co-Founder
Nutrition Business Journal and NBJ Summit
Tracks: 
Wednesday, July 30
8:00 AM - 12:30 PM
Transforming Ideas into Art: Live Illustration by Annie Herzig
  • Wednesday, July 30:  8:00 AM - 12:30 PM
Graphic Recording
Annie Herzig
Independent Illustrator
Annie Herzig Illustration
Tracks: 
Wednesday, July 30
8:15 AM - 8:35 AM
Investment as a Transformative Tool: M&A in Focus
  • Wednesday, July 30:  8:15 AM - 8:35 AM
Speaker
William Hood
Co-Founder & Partner
William Hood & Company
Tracks: 
Wednesday, July 30
8:35 AM - 8:50 AM
Spotlight: M&A CEO Reflection
  • Wednesday, July 30:  8:35 AM - 8:50 AM
Speaker
Ara Katz
Co-Founder & Co-CEO
Seed
Tracks: 
Wednesday, July 30
9:00 AM - 10:00 AM
Keynote: Innovation Through Curiosity
  • Wednesday, July 30:  9:00 AM - 10:00 AM
Keynote
Diana Kander
New York Times Best-selling Author & Innovation Consultant
Tracks: 
Wednesday, July 30
10:00 AM - 10:45 AM
Inside the Bottle: Applying Curiosity
  • Wednesday, July 30:  10:00 AM - 10:45 AM
Transform the future of supplement industry research in this dynamic workshop following Diana Kander's keynote on curiosity-driven innovation. Building directly on Diana's insights, you'll harness the power of strategic curiosity to identify the right questions NBJ should ask dietary supplement consumers in order to drive industry innovation and growth.   Collaborate with...
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Tracks: 
Wednesday, July 30
10:45 AM - 11:15 AM
Refreshment Break
  • Wednesday, July 30:  10:45 AM - 11:15 AM
Tracks: 
Wednesday, July 30
11:15 AM - 11:40 AM
Strategic Implementation: Translating AI Potential into Practical Business Advantage
  • Wednesday, July 30:  11:15 AM - 11:40 AM
Bridge AI’s promise and practical implementation with Mitch Mitchem of HIVE Strategic Partners, whose work has guided numerous consumer brands through successful AI integration. This session delivers actionable frameworks for embedding AI across your organization—from supply chain optimization to consumer engagement. Mitchem shares case studies demonstrating measurable ROI through strategic...
  • Education

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Speaker
Mitch Mitchem
CEO & Founder
HIVE Interactive Inc.
Moderator
Tom Aarts
Co-Founder
Nutrition Business Journal and NBJ Summit
Tracks: 
Wednesday, July 30
11:40 AM - 12:30 PM
Transformation of Business Strategy with AI
  • Wednesday, July 30:  11:40 AM - 12:30 PM
AI means many different things to different industries, but the combination of practices and purpose in the supplement industry presents a set of unique opportunities, ranging from ingredient discovery to regulatory complexities and marketing tools that could transform how consumers interact with brands. Panelists will talk about game-changing programs and...
  • Education

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Speaker
Afif Ghannoum
Founder & CEO
CPG Radar
Speaker
Akash Shah
Co-Founder & CEO
IngredientAI
Speaker
Ben Flohr
Co-Founder
Scale Media
Moderator
Tom Aarts
Co-Founder
Nutrition Business Journal and NBJ Summit
Tracks: 
Wednesday, July 30
12:30 PM - 1:30 PM
Lunch and Book Signing with Diana Kander
  • Wednesday, July 30:  12:30 PM - 1:30 PM
Tracks: 
Wednesday, July 30
1:30 PM - 6:00 PM
Activities
  • Wednesday, July 30:  1:30 PM - 6:00 PM
Tracks: 
Wednesday, July 30
6:30 PM - 7:30 PM
NBJ Summit Lifetime Achievement Award Reception
  • Wednesday, July 30:  6:30 PM - 7:30 PM
Tracks: 
Wednesday, July 30
7:30 PM - 9:30 PM
NBJ Summit Lifetime Achievement Award Dinner
  • Wednesday, July 30:  7:30 PM - 9:30 PM
Tracks: 
Wednesday, July 30
9:30 PM - 11:30 PM
Special After Party Hosted by NBJ Summit
  • Wednesday, July 30:  9:30 PM - 11:30 PM
Tracks: 
Thursday, July 31
7:30 AM - 8:45 AM
Light Breakfast + Morning Preview
  • Thursday, July 31:  7:30 AM - 8:45 AM
Tracks: 
Thursday, July 31
8:00 AM - 2:00 PM
One-on-One Business Networking Meetings
  • Thursday, July 31:  8:00 AM - 2:00 PM
Tracks: 
Thursday, July 31
8:45 AM - 11:30 AM
Transforming Ideas into Art: Live Illustration by Annie Herzig
  • Thursday, July 31:  8:45 AM - 11:30 AM
Graphic Recording
Annie Herzig
Independent Illustrator
Annie Herzig Illustration
Tracks: 
Thursday, July 31
8:45 AM - 9:00 AM
Welcome and Opening Remarks
  • Thursday, July 31:  8:45 AM - 9:00 AM
Co-Chair(s)
Bill Giebler
Content & Insights Director
Nutrition Business Journal
Co-Chair(s)
Jessica Rubino
VP, Content & Summits
New Hope Network
Co-Chair(s)
Tom Aarts
Co-Founder
Nutrition Business Journal and NBJ Summit
Tracks: 
Thursday, July 31
9:00 AM - 9:15 AM
NBJ Data on Longevity
  • Thursday, July 31:  9:00 AM - 9:15 AM
Driven by advances in how science understands aging and a swell of interest from high-profile podcasters, Healthy Aging has emerged as the fastest growing condition category in the US supplement industry. A deep dive into the drivers behind that growth will focus on the market’s most active ingredients in how...
  • Education

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Speaker
Erika Craft
Market Research Analyst
Nutrition Business Journal
Tracks: 
Thursday, July 31
9:15 AM - 10:00 AM
Unlocking Healthspan through the Science of Longevity
  • Thursday, July 31:  9:15 AM - 10:00 AM
Few people understand the biological intricacies of aging better than Brian Kennedy, a high-profile scientist driving research into how nutrition influences the cellular mechanics that control how we age.  In a talk that unpacks the latest discoveries, Kennedy will explain not just how far the science has come but how...
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Speaker
Brian Kennedy, Ph.D
Distinguished Professor of Biochemistry & Physiology
National University of Singapore
Tracks: 
Thursday, July 31
10:00 AM - 10:30 AM
Fireside Chat on Longevity
  • Thursday, July 31:  10:00 AM - 10:30 AM
The addition of “longevity” and “healthspan” to the vocabulary of healthy aging has transformed a market that once occupied the sketchy fringe of supplements into a sales phenomenon., Quicksilver Scientific’s Chrisotpher Shade will talk about how science and supplementation are coming together to serve consumers more motivated than ever to...
  • Education

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Speaker
Christopher Shade, Ph.D.
Founder & CEO
Quicksilver Scientific
Moderator
Rick Polito
Editor-in-Chief
Nutrition Business Journal
Tracks: 
Thursday, July 31
10:30 AM - 11:20 AM
Transforming Human Potential: Biohacking as a Catalyst for Innovation
  • Thursday, July 31:  10:30 AM - 11:20 AM
Athlete and author Ben Greenfield is helping to transform the healthspan movement from a focus  on maintaining health to a goal of thriving and performing at ages in which winding down was long the model. Known as a preeminent voice in biohacking, Greenfield will lead the audience on an exploration...
  • Education

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Keynote
Ben Greenfield
Founder, Co-Founder
Ben Greenfield Life, Life Network and Kion
Tracks: 
Thursday, July 31
11:30 AM - 3:00 PM
Executive Wellness Experience
  • Thursday, July 31:  11:30 AM - 3:00 PM
Join us for a one-of-a-kind immersive event designed to inspire, energize and connect leaders driving transformation in the nutrition industry. Enjoy a Wellness Brunch and closing keynote, plus curated networking and cutting-edge health, wellness biohacking experiences. You’ll leave the NBJ Summit recharged and empowered with fresh insights and innovative strategies...
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Tracks: 
Thursday, July 31
11:30 AM - 12:30 PM
Lunch
  • Thursday, July 31:  11:30 AM - 12:30 PM
Tracks: