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Profile

Erika Craft, Market Research Analyst for NBJ, manages the NBJ data model implements both quantitative market sizing data and qualitative consumer survey research that helps inform all NBJ publications, while providing actionable insights for the industry. Erika translates complex information into strategic insights, drives informed decision-making, unveils market intricacies and presents potential growth opportunities in the dynamic and ever-changing landscape of the supplement industry. She is passionate about consumer health and wellness, and aims to help both individuals and brands with a deeper understanding of supplement industry.

Sessions

• State of the Industry: NBJ Data & Trends Overview
• NBJ Ayurvedic Data Snapshot