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NBJ Summit 2024 Terranea Resort Rancho Palos Verdes,CA JULY 25-27, 2024
Ayurveda, a system of traditional medicine native to India, has various uses and treatments but is rooted in the natural and holistic approach to healing the physical and mental bodies. Within the last decade, ayurvedic herbs such as turmeric and ashwagandha have grown more popular in the dietary supplement market with consumers placing a higher importance on natural remedies when it comes to solving their health concerns. In this session, setting up the Finding Connection Through Auyrveda, Nutrition Business Journal Market Research Analyst Erika Craft will dive into some key insights for understanding the current state of Ayurvedic herbs within the supplement industry, as well as forward-looking growth opportunities.