Profile
Nina Barton is a seasoned consumer brand and e-commerce leader with more than two decades of experience accelerating consumer businesses. She has a consistent record of creating and building brands, leading successful turnarounds, and growing profitable businesses in the U.S. and globally against intense competition. She is currently serving as the CEO of Vytalogy Wellness, a modern wellness company that fuses science and quality ingredients to create highly efficacious products that make a transformative impact on consumers’ lives. In this role, Ms. Barton is responsible for leading the company’s more than 600 employees and driving the strategy and growth of its award-winning vitamin and supplement brands, Natrol and Jarrow Formulas.
Throughout Nina’s 27-year career in the CPG space, she’s been involved in growing dozens of successful brands, especially in her last role as Global Chief Growth Officer at Kraft Heinz where she was responsible for leading their global strategy, including eCommerce, R&D and marketing. Prior to her 10-year tenure at The Kraft Heinz Company, Ms. Barton held several other positions of increasing responsibility at Johnson & Johnson, L’Oréal and Procter & Gamble. In 2003, she attained her Master of Business Administration degree in strategy from The Wharton School of the University of Pennsylvania. Ms. Barton completed her Bachelor of Commerce degree in marketing and finance at McGill University, Canada.
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