Nearly 30 years ago, Howard Schiffer, a former midwife-turned-executive in the natural
products industry, was struck by the dramatic impact that vitamin A has on a child’s
development, yet how very few of the children who needed it had access to it. This
realization inspired him to form Vitamin Angels.
Since then, Vitamin Angels has expanded into other proven, high-impact, evidence-based
nutrition interventions to stop malnutrition from the start for mothers and children
worldwide. Last year, Vitamin Angels reached more than 70 million at-risk pregnant women
and children annually in 65 countries, including the U.S. Under Howard’s leadership, Vitamin
Angels has become the largest distributor of vitamin A to the non-profit and faith-based
community globally. In 2018, Howard announced a new goal for Vitamin Angels: to
eliminate infant mortality surrounding childbirth due to vitamin deficiency diseases by the
year 2030. To improve birth outcomes and save lives on a global scale, the organization is
aiming to reach 50 million women annually with prenatal vitamins and minerals by 2030.
Howard and Vitamin Angels’ work have been featured in a number of major news and media
outlets including TODAY, CNN Money, Reader’s Digest, KTLA, Medium, Forbes, NY Post,
Money Magazine, and Good Day LA as well as numerous industry specific publications.
Under Howard’s leadership, Vitamin Angels has twice been named a Top 10 “Highly Rated
Charity Relying Solely on Private Contributions” by Charity Navigator in addition to earning
ten consecutive 4-star ratings. Vitamin Angels has a Platinum rating from GuideStar.