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NBJ Summit 2023
Terranea Resort
Rancho Palos Verdes,CA
JULY 25-27, 2023

Pelin Thorogood

Executive Chair & Cofounder, NBJ
Radicle Science


Pelin Thorogood is a tech executive turned impact entrepreneur who has made a career out of being at the forefront of emerging business trends and disruptive technologies. She’s been named an INC 200 Female Founder in 2023 and Stevie’s Maverick of the Year in 2022. With an unwavering focus on data and analytics throughout her career, Pelin is now transforming natural health products into democratized precision medicines as Co-founder and Executive Chair of Radicle Science, an AI-driven healthtech B-corp.

Previously, Pelin was a leader in creating the digital marketing industry as CMO of WebSideStory (IPO in 2004, acquired by Adobe/ Omniture in 2008), the pioneer in web analytics, as well as CEO of Anametrix (acquired by Ensighten in 2015), an award-winning predictive analytics company.

Deeply committed to impact, education, and community, Pelin is Trustee and Treasurer of the UC San Diego Foundation, Co-Chair of the UC San Diego Innovation and Entrepreneurship Council, Executive Board member of the UC San Diego Basement start-up incubator, Industry Scholar for the Cornell Institute of Healthy Futures, and previously served as Executive-in-Residence for Cornell’s Johnson Graduate School of Management. Pelin holds a B.S., M.Eng and MBA, all from Cornell. She is an avid adventure traveler and outdoors enthusiast. At home in San Diego, Pelin enjoys an active and healthy lifestyle with her husband, daughter, son, and two dogs. www.linkedin.com/in/pelin