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Carlotta Mast

SVP & Market Leader
New Hope Network


Profile

As SVP and Market Leader, Carlotta oversees and is responsible for the growth and impact of Informa Market’s New Hope Network portfolio of in-person and virtual events and content, data and digital products serving the natural & organic products industry. The portfolio includes Natural Products Expo, newhope.com, Nutrition Business Journal, NBJ Summit, Natural Foods Merchandiser, Nutrition Capital Network, and NEXT data & insights.

Carlotta is the past board president of Naturally Boulder, a trade group with the mission of nurturing community, leadership and innovation in the Colorado natural products industry. As Naturally Boulder’s board president, Carlotta helped bring the Naturally Boulder model to other communities and establish Naturally Bay Area, Naturally Austin, Naturally Chicago, Naturally San Diego, Naturally Los Angeles and Naturally New York City. She serves on the board of directors for the new Naturally Network.

In addition, Carlotta is a co-founder of the J.E.D.I Collaborative, which was created to foster justice, equity, diversity and inclusion within the natural & organic products industry. She also serves on the boards of the Climate Collaborative, whose mission is to leverage the power of the natural products industry to reverse climate change; Organic Voices, a non-profit created to tell the story of organic and fuel consumer and retail interest in and trust of organic products; and the Supplement Online Wellness Library (OWL).

With 20 years of experience, Carlotta has her finger on the pulse of new health, wellness and natural product trends and the forces shaping consumer attitudes and behaviors. Carlotta is a frequent speaker at industry events and has been interviewed about the natural products industry, regulatory issues and market performance by media outlets including The New York Times, Cosmopolitan, NPR, ABC News, BusinessWeek and many others.

Sessions