Profile
Jason Dorsey is a pioneering Gen Z, Millennial, and
generations speaker and researcher. He is on a mission
to separate generational myth from truth through data
to solve strategic challenges for leaders.
Global Keynote Speaker
Jason has received more than 1,000 standing ovations
for his unique presentations. He’s headlined events
around the world, from India, Singapore and Switzerland
to Chile and Finland, the UK, and France.
Jason has appeared as a generational expert on more
than 200 TV shows such as 60 Minutes, 20/20, CNN,
CNBC, The Early Show, The Today Show, along with
hundreds more media interviews, including a New York
Times cover story. Adweek calls him a “research guru.”
Acclaimed Generational Researcher
Jason is President of The Center for Generational Kinetics (CGK), the leading generational research, strategy, and consulting firm. CGK works with more than 100 clients annually to solve tough generational challenges—in areas from sales and marketing to recruiting and innovation.
CGK’s PhD-led team has conducted more than 65 generational studies on four continents in multiple languages. Jason and his team have repositioned global brands to win each generation. They’ve advised on multi-billion-dollar acquisitions and taken clients from last to first in both employee retention and customer growth.
Latest Bestselling Book
Jason’s latest bestselling book is Zconomy: How Gen Z
Will Change the Future of Business—and What to Do
About It. This breakthrough book was a #1 New Release
on Amazon. Forbes listed it as a Top 10 Business Book of 2020. Zconomy is published in five languages.
Jason is also a Millennial, married to a Gen X’er, and
they have a Gen Z daughter!
JasonDorsey.com
Sessions