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Gamer Supplements and the Younger Consumer

  • Wednesday, July 28, 2021:10:30 AM - 10:50 AM

Description

Gen-Z has been experiencing the world through a screen since their moms handed them an iPad to quiet them on long road trip. Those screens have since drawn them into video games as entertainment but as social life and a significant component of pop culture. Supplement companies from startups to legacy brands are now entering that subculture with functional ingredients that begin with energy an evolve into cognitive support and eye health. In this session, we’ll learn about marketing in the gamer universe, what works, what doesn’t work and what supplement companies need to know before they step on onto the screen.
Speaker
Jarrod Jordan
Chief Marketing Officer & Digital Transformation
Iovate Health Sciences
Moderator
Rick Polito
Editor-in-Chief, Nutrition Business Journal
New Hope Network
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