Session Details

Description

Speaking the language of Gen-Z doesn’t mean Googling the latest slang, it’s about matching the message to the medium, mastering Instagram, talking TikTok and choosing not only the right influencer but the right plan for what the influencer can bring to your marketing. In this session, we’ll hear from Andrew Suzuka, who paired his advertising background with good culinary instincts to turn his Otamot tomato sauce into a pantry staple sensation. Suzuka will talk about how he reaches younger consumers via the mediums they follow, including a YouTube channel with 200,000 followers, and how he paid a teen to code a simple Roblox video game that has teens and tweens kids bugging their parents for healthy food.

• Education