Crossing the Generational Divide in Nutrition: Unexpected Insights and New Strategies for Engaging Gen Z and Millennials
Description Generational change is transforming the nutrition industry—from how consumers shop, buy, and pay to how they think about health, wellness, and their future. Accurately understanding how to navigate this generational change—particularly Millennials and Gen Z—is absolutely critical to the future of the industry and to drive dramatic growth.
Bestselling generations author and globally acclaimed speaker, Jason Dorsey, will deliver a keynote at NBJ Summit specifically designed to help each of us separate myth from truth through research on how to best understand, connect with, and influence different generations. Jason is the leading global expert on generations and President of The Center for Generational Kinetics. Jason and his team have led more than 65 generations studies around the world, he’s appeared on over 200 TV shows including 60 Minutes and The Today Show, and he’s worked with numerous nutrition-related companies.
Jason is passionate about the nutrition industry. He will answer your most important questions and reveal the missing insights you need to know to cross the generational divide. His presentation is filled with unexpected findings, high energy, and, most importantly, specific strategies you can implement immediately. Learn more about Jason Dorsey and his work at JasonDorsey.com and GenHQ.com