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Supplement Brand Trends and Channel Dynamics

  • Tuesday, July 27, 2021:11:55 AM - 12:15 PM

Description

Immunity is of course the leading supplement category today. Other growing categories include adaptogens, stress, relaxation and sleep. How are supplement brands changing their retail and distribution strategies? How will channel strategies evolve in the industry? Trends research from PMDP offers a divergent and intuitive if complementary view from the NBJ data and trends set on established markets. Gain a new perspective on channel dynamics—e-commerce, bricks-and-mortar, and brands that have successfully bridged the two in 2020.
Speaker
Bill Weiland
Founder, President and CEO
Presence Marketing/ Dynamic Presence
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