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Kristel de Groot

Your Super


Kristel de Groot was recently named one of Forbes 30 Under 30, and Inc Magazine’s 30 Under 30. She i s
the co- founder of Your Super, a next-gen i ndustry l eader i n plant- based l iving, transparent supply chain,
and 1:1 giving. The company was created when de Groot’s partner Michael Kuech then 24, was diagnosed with cancer. Together with her orthomolecular nutritionist mom and aunt, she developed 5 superfood, and 2 vegan protein mixes to boost Michael’s immunity. The couple formed a direct-to consumer business in Berlin, that quickly spread to 6 continents. Kristel developed the formulas, created the packaging is responsible for all branding, and continues to act as CMO. Your Super recently raised $10 million in Series A funding via Power Plant Ventures (Beyond Meat, Thrive Market, Veggie Grill).

As an emerging thought-leader in female-run, and sustainable business practices, Kristel has been
featured in InStyle, Well +Good-US, Thrive Magazine-US, and Good Day La. She is a contributor to Forbes Magazine and others.

De Groot h olds a B BA in f inance a nd a ccounting f rom V aldosta S tate U niversity, a nd a n M Sc in
Management from Cass Business School, London. Kristel received her certification in plant based nutrition from eCornell University, graduated from INN as a plant-based health coach, has completed her 200 hour yoga teaching training and is a former tennis pro. You can catch Michael and Kristel on their podcast, BeSexyEatPlants which highlights vegan athletes, doctors, entrepreneurs and change-makers.