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Eric Pierce

VP of Business Insights
New Hope Network


Eric J. Pierce is a strategic business leader, innovator, marketing, and market research professional, who specializes in helping businesses develop strategy and identify and prioritize opportunities. Eric brings business management and consumer behavior perspectives to the businesses he supports.

Eric's passions lie in the intersection of consumer behavior and business strategy within the Natural Products industry. These passions are focused on helping companies navigate the dynamic and changing marketplace, helping to re-imagine brands, drive innovation, and focus business investments with an eye towards meeting the needs of the evolving marketplace. At New Hope Network, Eric and his colleagues and sit at the forefront of the natural products industry, well positioned to identify the cultural forces and trends creating opportunity in this exciting and evolving marketplace. Together we help companies large and small identify, prioritize and take advantage of opportunities in the Natural Products industry.