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Greg Horn

CEO, Specialty Nutrition Consulting, Inc.
Managing Director and Partner, William Hood & Company


Greg Horn is a Managing Director at William Hood & Company, a differentiated industry-focused investment banking firm covering the Consumer and Living Well™ sectors with a specialization in Health and Wellness. Greg is also a co-founder of Nutrition Capital Network where he long served as Chairman of the Selection Committee and provides non-transactional advice through Specialty Nutrition Consulting, Inc., a development firm focused on commercializing nutrition innovation.
Mr. Horn has a long career in both operating and transactional roles. Earlier in his career Mr. Horn served as CEO of Health and Wellness retailer GNC Live Well, CEO of Garden of Life and the Chairman of Royal Numico’s North American Executive Committee.
More recently, Mr. Horn has co-founded several branded nutrition and healthy living companies including Brand New Brands, a functional food and beverage brand incubator, Attune Foods, one of the first probiotic foods companies, STRONG Research, a science-based sports nutrition company and Celsius®, one of the first functional beverages with clinical studies proving efficacy. He has served as founding CEO of several science-based nutrition companies including Axcella Health, a biotechnology company focused on therapeutic proteins and IncrEDIBLE Foods, an innovative food company based on a Harvard professor’s technology for creating delicious edible packaging.
Over his career, Mr. Horn has been involved in over $5 billion worth of M&A and capital raising transactions in corporate, venture and private equity capacities and holds a FINRA Series 79 registration.
Mr. Horn is a speaker on health and sustainability and author of the best-seller Living Green (Freedom Press, 2006), Living Well (Lighthouse Press, 2016) and co-author with Fred Maxik of The Meaning of Light (Lighthouse Press, 2011). Mr. Horn holds an MBA in Finance from UCLA’s Anderson School and a BA (summa cum laude, phi beta kappa) from the University of Redlands.